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Ashley Graham has long been an advocate for owning the skin you're in. And for the latest campaign for her ongoing collaboration with Swimsuits for All, she takes that message of body positivity to the next level—and the result is stunning.
Graham released a new size-inclusive collection of art-deco-inspired swimsuits (all of which are priced under $120), along with a brand-new lookbook, which she stars in. The shoot is titled "Power of the Paparazzi," and, as the name implies, was shot paparazzi-style. As such, the images feature absolutely no retouching.
The campaign is composed of off-guard shots of Graham leaning against cars, walking on the beach, and strutting down the Miami streets in her Swimsuits for All designs. Most important, the supermodel poses with total disregard for whoever may be watching, sans Photoshop—and, unsurprisingly, she looks incredible.
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Through her partnership with Swimsuits for All, Graham has produced some pretty inspiring campaigns. Her last shoot saw the 30-year-old star alongside her 53-year-old mother, for instance.
While paparazzi shots can often home in on perceived "imperfections" and attempt to catch celebrities at their "worst," Graham's campaign stands out for embracing her body as is, despite who may be snapping pics.
“This campaign is different than any other I have worked on throughout my entire career," Graham shared in a statement. "I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching.”
Unretouched images are becoming more common in the swimwear space—like Target's recent campaign for its summer 2018 swimsuits, and Aerie's ongoing #AerieReal campaign—but it's nonethless refreshing to see more body types shown as they are. Graham's unretouched photos send a powerful message: No matter the circumstances, every body belongs in the bathing suit of their choice, no readjustments necessary.
Take a peek at rest of the images from Graham's body-positive, photoshop-free campaign for Swimsuits for All, below.
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